Unique IQ is delighted to announce Cheryl Guest’s promotion to Chief Operating Officer (COO). Having previously served as Operations Director, Cheryl has been a driving force behind streamlining business processes, enhancing efficiency, creating and delivering a customer-focused quality culture, and fostering collaboration across departments, which undoubtedly has played a key role in the company’s sustained growth.
In her new role, Cheryl will oversee sales and marketing, customer success, and finance, ensuring that these key business functions continue to drive forward to support Unique IQ’s long-term strategic vision. With her extensive experience in operational leadership, she is well-equipped to enhance internal efficiency, drive commercial performance, and strengthen cross-functional collaboration as the company grows.
A Strategic Focus on Operational Excellence and Growth
As the care sector faces increasing demands and evolving regulations, technology providers like Unique IQ must operate with agility, efficiency, and a strong customer focus. Cheryl’s broader focus will allow her to integrate the existing operational strengths with her new commercial strategy, ensuring the business remains resilient, adaptable, and well-positioned for the future.
“A company’s strength doesn’t just come from great technology; it comes from how well its internal teams work together to support customers, drive revenue, and maintain financial health,” says Cheryl.
“In this new role, my focus is on strengthening the alignment between our sales, marketing, customer success, finance, and operations teams to ensure that Unique IQ continues to thrive, both commercially and strategically.”
By overseeing multiple core functions, Cheryl will play a vital role in optimising processes, increasing efficiencies, and aligning all departments towards Unique IQ’s shared goal of delivering exceptional customer service and achieving product and commercial growth.
Strengthening Collaboration Across the Business
Since joining Unique IQ, Cheryl has led key operational advancements, implementing smarter business processes, improving internal communications, and fostering a more connected work environment. By breaking down silos between teams, she has helped the business become more agile, responsive, and effective in serving its customers.
Her expanded role will enable her to take a holistic approach to business operations, ensuring that sales and marketing strategies align with operational capabilities, financial planning, and customer success initiatives.
“Collaboration is key to a high-performing business. By ensuring that sales, marketing, operations, customer success, and finance are all pulling in the same direction, we can create a more seamless and efficient experience for both our team and our customers,” she explains.
In her new role, Cheryl will continue to focus on:
- Enhancing operational efficiencies to support a scalable and streamlined business model
- Strengthening cross-functional collaboration between sales, marketing, customer success, finance, and operations
- Aligning commercial and operational strategies to ensure financial sustainability
- Driving customer success initiatives to enhance client experience and long-term satisfaction
A Vision for Scalable and Sustainable Success
Cheryl’s promotion to COO is pivotal for Unique IQ as the company continues to grow and expand its impact within the care sector. With a strong emphasis on operational efficiency, strategic alignment, and financial sustainability, she will be instrumental in ensuring that Unique IQ remains strong, scalable, and customer-centric.
CEO David Lynes shares his enthusiasm:
“Cheryl’s appointment as COO marks a significant milestone for Unique IQ. Her leadership, strategic insight, and deep understanding of our business will be instrumental as we drive innovation, expand our reach, and continue delivering outstanding solutions to the care sector. I’m excited to see the impact she will make in shaping our future.”