Cheryl Guest – Women in Technology

Welcome to a space dedicated to the thoughts, tips, and experiences of Cheryl Guest, Operations Director at Unique IQ. With over 25 years of experience in the tech industry, ranging from hands-on beginnings to an operational leadership role, Cheryl brings a wealth of knowledge and a practical perspective to everything she does.

Here, Cheryl shares her insights on what it takes to deliver impactful technology, foster meaningful partnerships, and navigate the ever-evolving challenges of the care sector. Whether it’s advice for home care providers, reflections on leadership, or her vision for innovation in tech, Cheryl’s voice offers guidance and inspiration for anyone passionate about making a difference through technology.

Explore Cheryl’s world – and discover how her expertise continues to shape the future of Unique IQ.

Cheryl Guest | Unique IQ's Operations Director

Cheryl’s Introduction Blog

Breaking Barriers: The Importance of women in Technology, Leadership, and the Boardroom

The world of technology continues to shape our future, driving innovation and unlocking potential across multiple sectors. But for all its advancements, the technology sector – and leadership in general – still grapples with a glaring imbalance: the lack of women in senior roles, particularly in the boardroom.

As the Operations Director at Unique IQ, I’ve witnessed the transformative power of diverse leadership first hand and I want to give my thoughts and explore why women are not just needed but essential in technology, senior roles, and at the decision-making table.

Research have repeatedly shown that organisations with diverse leadership teams outperform their peers. Women bring a different but very distinct set of skills and perspectives that enrich decision-making and foster innovation. In the technology sector, where creativity and problem-solving are paramount, this diversity isn’t just a bonus—it’s a business imperative.

Women leaders excel at collaboration, emotional intelligence, and long-term strategic thinking. These qualities are vital for tackling the complex challenges the technology industry faces, from navigating digital transformation and how we can all embrace AI technology and weave this into our daily practice.
The boardroom is where critical decisions are made, shaping the direction and success of companies. Yet, women remain significantly underrepresented in these spaces.

Several years ago, during a 1-2-1 meeting with a managing director, when asked where I saw myself in five years, I confidently responded, “At board level.” To my surprise, his immediate response was not one of encouragement or curiosity but a dismissive remark: “That can never happen because you have children, and the job would have to be a priority over them.” I was utterly shocked. It felt as though my ambition, capability, and dedication were being reduced to an outdated stereotype that parenthood, especially motherhood, was incompatible with career progression. In that moment, I realised the extent to which biases still permeate the workplace, and it strengthened my resolve to challenge such prejudices and advocate for a more equitable view of leadership and parenthood.
Needless to say – I handed in my notice the very next week.

Prior to joining Unique IQ, when I was seeking a part-time role, I encountered an unexpected barrier that left me feeling both frustrated and undervalued. Despite my extensive experience and proven capabilities, I was repeatedly turned down because employers insisted on hiring for full-time positions only. It felt as though my skills and expertise were being overlooked simply because I wasn’t available for traditional hours, even though I could deliver results that would far exceed expectations within a part-time framework.

This experience highlighted a stubborn rigidity in the workplace; one that fails to see the value of flexible working arrangements and the talent that professionals like myself bring to the table, regardless of the number of hours worked.

As soon as I started with Unique IQ, I knew that no such barriers or prejudice existed and from day one I was judged on my ability alone and not the number of hours a day I could contribute.

I worked hard and very quickly found myself presented with an opportunity for promotion to Operations Director – which meant a place on the board – an opportunity to really shape the future of the business – at last, an organisation who was really seeing me for my potential and contribution and passion – and not my gender.

 

Celebrating Women in Tech: Cheryl’s Story

At Unique IQ, we’re passionate about championing diversity in the tech sector. To celebrate Cheryl’s dedication to her Women in Tech platform, we’ve created a series of three short videos. These highlight her love for technology, the vital role women play in the industry, and her invaluable advice for those looking to carve their own path in tech.

Starting this week, a new video will be released each week, and we’d love to hear what you think! Share your thoughts and join the conversation by emailing us at sales@uniqueiq.co.uk.

Video One

In Cheryl's first video, she shares her inspiring thoughts on the role of women in tech...

Why women are needed in the boardroom

There is a myriad of reasons why women are needed in the boardroom, and I could talk about this all day but here are some thoughts around how they can contribute to a more diverse and inclusive environment:

1

Better Decision-Making

Diverse boards are proven to make better decisions. A Harvard Business Review study found that diverse groups consider a broader range of perspectives and women, with their unique experiences and viewpoints, are instrumental in fostering this diversity.

2

Role Models for Future Generations

Representation matters. When women see others like them in boardrooms, it sends a powerful message: that they too belong in these spaces. This visibility is crucial for inspiring the next generation of female leaders in technology and beyond.  I remember a time when it was expected for the ‘lady’ in the boardroom to take notes – thankfully that archaic stereotype has also disappeared!

3

Closing the Gender Gap

Women in boardrooms advocate for policies that promote gender equity across the organisation, including equal pay to their male counterparts, flexible working conditions to accommodate childcare, and support for career progression. These measures not only benefit women but contribute to a healthier, more productive workplace culture overall.  There is still some work to do in society to recognise that men are also primary carers and so time off for dependents and flexibility around this needs some focus.

4

Driving Business Performance

Research shows that companies with greater gender diversity are 21% more likely to outperform their competitors. Diversity in leadership translates into better understanding of customer needs, improved innovation, and enhanced organisational resilience.

Women in Technology: Breaking the Glass Ceiling

The under representation of women in technology is part of a larger systemic issue. Despite strides made in encouraging girls to pursue careers in technology, the pipeline still narrows dramatically as women advance. This is particularly true when it comes to senior roles.

To address this, we need a concerted effort to:

1

Foster Early Interest

Encourage young girls to explore technology through education, mentorship, and role models. I was encouraged recently when I assisted a local high school with mock exams for their year 11 students in that a large percentage of the young women I spoke with, spoke passionately about technology and particularly in how it can help us all live better lives – it is now cool to be geeky!

2

Support Career Development

Provide opportunities for women to up-skill, network, and transition into leadership roles. At Unique IQ, we regularly discuss with employees their aspirations for the future and our message is very clear – the sky is the limit!

3

Create Inclusive Cultures

Build workplaces where women feel valued and supported, with policies like flexible working and parental leave. This is something at Unique IQ we are a huge advocate for and regularly review our policies to ensure that women feel listened to and valued. From flexible working policies to Menopause support – we are really paving the way to truly breaking down the gender gap challenges.

4

Challenge Stereotypes

Address biases, both conscious and unconscious, that limit women’s progress in the tech industry.

Leading the Way

To achieve true equity, we need systemic change. This isn’t just about women proving they deserve a seat at the table; they’ve already proven that. It’s about organisations recognising the immense value that women bring and actively removing barriers to their success.

As women rise through the ranks of technology and leadership, they reshape industries, inspire others, and create a future where equality isn’t just an aspiration, it’s a reality. At Unique IQ, we’re committed to leading that change and I for one will continue to ensure my voice is heard at the board room table!

Women belong in technology. They belong in senior roles. And they most certainly belong in the boardroom. The journey to equality is ongoing, but every step we take brings us closer to a world where everyone has an opportunity to lead and contribute, regardless of gender.

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